Socially engaged customers spend30% more!

Interesting stats here, pushing the case for social media investment in corporations. Full article > Putting social media to work - Bain & Company

Google Analytics just upped their game with Real-Time stats!

This is going to be SO engaging for organisations. Nothing beats live. 

This Google Analytics enhancement is amazing!

(via Google Analytics Blog: Site Speed gets an upgrade. Hello Performance tab)

Do you send email newsletters?

Here’s some latest stats that might boggle you!

“…the average time allocated to a newsletter after opening it was only 51 seconds. “Reading” is not even the right word, since participants fully read only 19% of newsletters. The predominant user behavior was scanning. Often, users didn’t even scan the entire newsletter: 35% of the time, participants only skimmed a small part of the newsletter or glanced at the content. People were highly inclined to skip the introductory blah-blah text in newsletters. Although this text was only three lines long on average, our eyetracking recordings revealed that 67% of users had zero fixations within newsletter introductions. (via Email Newsletters: New Results From Eyetracking and User Research (Jakob Nielsen’s Alertbox))

Getting messages like this from ex-colleagues makes it all worthwhile!